ENGAGING
FANS.
ELEVATING
BRANDS.
BUILT FOR MOMENTS THAT MATTER.
25,000+
FOLLOWERS
5,000,000+
ANNUAL VIEWS
- WHAT I DO
THE FULL
GAME WEEK,
COVERED
Sports marketing lives in moments. Before the game, during the game, and long after the final whistle. I build content systems that meet fans where they already are.
01
PRE-GAME
Build anticipation before anything is revealed. Matchup graphics, countdowns, player promos, and game-day ads designed to prime the audience.
02
DURING THE GAME
Fast, reactive content as the game unfolds. In-game graphics, highlight moments, and real-time posts that keep fans locked in as things happen.
03
POST-GAME
Turning results into lasting engagement. Recaps, key performance highlights, player of the game, and content that keeps the conversation going.
CASE STUDY 01
SIDELINE
ACCESS
Building a sports media brand from the ground up — no budget, no team, no press pass. Just a content system and 5 years of consistent execution.
25K+
FOLLOWERS
5M+
ANNUAL VIEWS
5
YEARS/EXP
Sideline Access started as an idea — a sports media page built entirely on content strategy, visual identity, and platform-native storytelling. As Founder and Social Media Manager, I grew the brand to 25K+ followers and over 5M annual views across Instagram, TikTok, and X without a budget, a team, or a press pass. Just a system.
CONTENT I CREATE
Format 01
Debate & Poll Content
Content engineered to start arguments. GOAT debates, rankings, hot takes, posts designed to live in the comment section for days and drive organic reach through controversy.
Format 02
News & Updates
Reactive graphics built within hours of a breaking story. Being first with a polished visual in a fan's feed builds brand trust and keeps the page relevant in real time.
Format 03
Lists & Rankings
All-time lineups, positional rankings, roster breakdowns — posts that earn saves, spark arguments, and position the brand as a credible authority on the sport.
Format 04
Interactives & Trivia
Salary cap challenges, build-your-team posts, trivia drops — content where the fan creates their own answer and shares it, turning followers into active participants.
- SIDELINE ACCESS
6 POSTS.
6 STRATEGIES.
News & timeliness
Updates — Knicks & Nets Reopen
Bold text-forward format built to move fast. Dropped within hours of the announcement so Sideline Access was in feeds before fans went looking for it.
Debate & engagement
Same Drive — THT x DiVincenzo
Pitting two players with similar energy against each other sparks instant takes. The "same drive" framing forces fans to pick a side and defend it in the comments.
Rankings & depth
Best NBA Player By Jersey Number
Grid format covering every number 00–8 makes fans scan the whole thing, save it for reference, and argue about at least three picks. High save rate, high comment volume.
Mock Trade/Debate
Multi-Team Trade — Harden, Middleton, Love
Multi-team trade graphics require fast production and clean layout. Shows the ability to take a complicated transaction and make it immediately readable in a feed.
CASE STUDY 02
A WEEK
INSIDE THE
PROGRAM
What it looks like when I run the socials for a team; from Monday practice to post-game breakdown. Every touchpoint, every platform, covered end to end.
5
CONTENT DAYS
7+
POST FORMATS
3
PLATFORMS
A concept case study built to show what a full week of social media management looks like for a sports team. I operated as their social media manager from Monday through game night — building every content touchpoint from scratch. Practice content, mid-week engagement, game day execution, post-game wrap-up, and daily story sequences throughout.
THIS WEEK BROKEN DOWN
MONDAY
Practice Content
BTS clips, player candids, drills, locker room energy. Makes fans feel like they're in the building.
TUE - WED
Trivia & Engagement
Polls, throwbacks, stat challenges, and this-or-that stories to keep engagement alive between games.
GAMEDAY
Countdown to Tip-Off
Lineup reveals, in-game updates, and reactive content built to move fast and stop the scroll.
POST GAME
Recap & POTG
Graphics, player quotes, and a highlight reel built within hours of the final whistle.
ALL WEEK
Stories
Daily story sequences — polls, quizzes, BTS, and fan shoutouts to maintain daily presence.
content from the week
MONDAY - PRACTICE
FIRST DAY BACK
Behind-the-scenes practice content drops Monday to set the tone for the week and give fans early access energy.
Mid-Week — Trivia
Player Trivia Drop
Mid-week trivia keeps engagement alive when there's no game. Simple question format drives saves and comment replies.
Game Day — Lineup
Starting Lineup Reveal
Game day lineup graphic drops 2 hours before tip-off. High save rate — fans bookmark it before the game starts.
In-Game — Live Update
Halftime Score Graphic
Real-time score update drops at halftime. Fast-turn reactive content that drives shares while the game is still live.
Post-Game — POTG
Player of the Game
POTG graphic drops within 30 minutes of the final buzzer. Stat line, player photo, team branding — built on a locked template for speed.
Game Day — Interactive Story
Rate The Fit 🔥
Game day fit story with a slider poll — fans rate how fire it is before tip-off. Personal, interactive, and keeps the brand human on the highest engagement day of the week.